LAAX

LAAX LEAPS TO SOCIAL MEDIA SUCCESS

Responsible
Manuel Meier
YEAR
2023
THE CHALLENGE

Making a Ski Resort Popular Among an Urban Audience - How?

OFFROAD CASES

The LAAX ski resort achieved the desired reach by producing content aligned with its values. Specific activities of this trendy mountain tourism region were promoted as needed. Additionally, videos were created with Swiss social media giants Aditotoro and Andri Ragettli. This made the ski resort just as attractive on TikTok as it is in real life.

TIkTok Channel
OUr Solution
Action on the Ski Slopes
For over 12 months, we collaborated with LAAX to organize fantastic video shoots and conceptualize and publish content for the winter season. Additionally, our community management efforts helped strengthen and expand the LAAX community.
OFFROAD CASES
LAAX, one of Switzerland's most popular ski resorts, aims to extend its reach on TikTok. The core message to be conveyed is that spending time there is truly worthwhile.
Our Services

Explore Our Expertise

Discover how we unlock the full potential of your brand with our comprehensive suite of digital marketing solutions.

Marketing

Crafting compelling content to engage your audience. From blogs to videos, our marketing services create valuable, relevant material that attracts, informs, and converts leads.

SEO OPTIMIZATION

Elevating website's visibility with our SEO services. We conduct researches, optimize site's structure, build quality backlinks, and track performance to drive conversions.

PPC Advertising

Maximizing ROI and target audience with our PPC services. We handle Google Ads, Bing Ads, and social media campaigns, optimizing targeting to drive qualified traffic.

Design & Dev

Crafting a standout website with our design & development. We create responsive, user-friendly sites that showcase your brand and drive conversions.

Ads Strategy

Crafting custom digital ad strategy to meet your goals. We'll analyze trends, identify opportunities, and recommend effective channels to deliver results.

The Breakdown

Our Results

1.2M
Views

Social media views are important as they indicate viewer engagement, expand reach, and increase brand awareness, directly impacting marketing success and business growth.

120K
Likes

Likes provide direct feedback from viewers, indicating that the content is well-received and appreciated. Additionally, a high number of likes increases the visibility of the video on platforms like TikTok.

11%
Engagement Rate

The engagement rate is the most important indicator for us. It not only measures how many people view and like the video but also how deeply they engage with it. Comments, shares, and interactions are the new marketing gold.

OUR Strategy for success

How we transform brands into social media stars

Through a combination of strategic planning, content innovation, and meticulous execution, we achieve the best results for our partners.

1

Strategy & Research  

The foundation for the success of every video. We analyze current trends and the competition to ensure our content is relevant and engaging.

2

Idea & Storytelling

Thoughtful stories resonate better with audiences. We develop creative and captivating storylines that evoke emotions and maintain interest.

3

Planning & Production

From shoot days to the final edit – all in TikTok style. We ensure every scene is perfect and the video precisely captures the zeitgeist.

4

Community

Interaction is key. We manage the community to enhance performance and ensure the video remains a topic of conversation.

5

Paid Ads

We often broadcast our videos through a paid campaign - this allows us to reach specific target audiences and ensure the video remains memorable.

der case

EF der Zielgruppe Absprechend und authentisch vermitteln - ohne sales bla bla.

Wir von Offroad sind stolz auf unsere Zusammenarbeit mit EF Sprachschulen, einem weltweit führenden Anbieter von Sprachreisen. Als dynamische Social Media Agentur haben wir es uns zur Aufgabe gemacht, die Online-Präsenz von EF Sprachschulen auf TikTok und Instagram zu revolutionieren.

Zum Tiktok account
Strategien

Wir
Decken auf

Was macht die Kampagnen unserer Partner so erfolgreich? Wie geht man regelmässig viral und spricht seine Zielgruppe optimal an?

Audience Segmentation

Erreichen Sie Ihre Zielgruppe präzise durch detaillierte Audience Segmentation. Wir analysieren demografische Daten, Verhaltensmuster und Interessen, um massgeschneiderte Marketingstrategien zu entwickeln, die Ihre Botschaft an die richtigen Personen bringen

Competitive Analysis

Bleiben Sie der Konkurrenz einen Schritt voraus mit unserer umfassenden Wettbewerbsanalyse. Wir untersuchen Markttrends, Stärken und Schwächen Ihrer Mitbewerber, um strategische Vorteile zu identifizieren und Ihre Position im Markt zu stärken

Brand Positioning

Positionieren Sie Ihre Marke erfolgreich im Markt. Unsere Experten entwickeln klare und einprägsame Positionierungsstrategien, die Ihre einzigartigen Stärken hervorheben und eine starke Verbindung zu Ihrer Zielgruppe aufbauen

Content  Planning

Steigern Sie Ihre Reichweite und Engagement mit strategischer Content-Planung. Wir erstellen maßgeschneiderte Inhaltspläne, die Ihre Markenbotschaft effektiv kommunizieren und kontinuierlich Interesse und Interaktion fördern

Influencer
Marketing

Nutzen Sie die Macht der Influencer, um Ihre Marke authentisch zu präsentieren. Wir identifizieren die passenden Influencer, entwickeln kreative Kampagnen und maximieren Ihre Reichweite durch vertrauenswürdige und glaubwürdige Partnerschaften.

Stunt
Videos

Erzeugen Sie Aufmerksamkeit und Begeisterung mit atemberaubenden Stunt Videos. Unser erfahrenes Team plant und produziert spektakuläre Stunt-Aufnahmen, die Ihre Marke auf beeindruckende Weise in Szene setzen und viral gehen.

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